Operations
Writing a Job Ad That Attracts the Right Applicants
Lead with outcomes instead of duties, publish a pay range, keep the application short, and add one screening question that filters for judgement.
Content studio · Articles · Website copy
Writing that earns attention — and keeps it.
We write SEO articles, website copy and product descriptions for small businesses. Researched before drafting, structured before writing, and edited by someone who has read the brief.
Fixed project quotes · Two revision rounds · Brief approved before drafting starts
Services
Six kinds of work, one standard.
Each project starts with the question the reader is asking. Keywords, structure and tone follow from that — not the other way round.
01
SEO articles
Research-led posts that answer a search question properly — with an outline you approve first.
02Website copy
Home, service and about pages that explain the offer in one read.
03Product descriptions
Copy that answers the questions shoppers ask before they buy.
04Brand & campaign copy
Landing pages and email sequences that sound like one brand, not six.
05Social content
Post text and captions that hold attention without shouting.
06Editing & strategy
Content audits, line edits and a publishing plan you can actually keep.
Process
Four stages, no surprises.
The outline stage is where most projects are saved. Approving structure before prose avoids the rewrite that comes from a misunderstood brief.
01
Brief
You describe the reader, the offer and the outcome. We ask the questions that make the brief usable.
02
Outline
You approve the structure and the argument before a single paragraph is written.
03
Draft
A complete draft, with sources and internal link suggestions, arrives on the agreed date.
04
Edit
Two revision rounds, then copy formatted for your CMS or handed over as clean HTML.
Standards
What you can hold us to.
Most content agencies compete on volume. We would rather be judged on what we refuse to publish.
About the studio01
A person writes every draft. Tools are used for research and checking, never for finished copy.
02
Every number in a delivered article has a source, or it is cut before publication.
03
Two revision rounds are included in writing, not promised verbally.
04
You own the final copy outright, with no licence or attribution requirement.
05
We do not promise search rankings, traffic or sales. Anyone who does is selling something else.
Journal
Notes on writing that works.
Editorial Process
Where to Get Images You Can Legally Use (and How to Credit Them)
CC0, CC BY and CC BY-SA explained, where to find safe images, how to write a credit line, and the five mistakes that lead to licensing claims.
Marketing
Pitching Yourself as a Podcast Guest (Without Sounding Like a Pitch)
Pick small shows, reference a specific episode, propose the episode not yourself, and turn one recording into six pieces of content.
Free tools
Check your own draft before you publish it.
Six browser-based tools, no sign-up: spelling conversion, readability scores, headline testing, meta description writing, a UK VAT calculator and a word counter. They are the checks we run on our own work.
Spelling converter · Readability checker · Headline tester · Meta description generator · UK VAT calculator · Word counter
Templates
UK invoice, proposal and content calendar.
Three templates from paid work, published free: a VAT-ready UK invoice, a proposal for UK and US clients, and a quarterly content calendar.
Tell us what needs writing.
A short brief is enough to start. You will get scope, a timeline and a fixed quote — usually within one working day.